by Carissa Uhlman, Vice President of Student Success, Inceptia
As any Financial Aid professional will tell
you, an ongoing challenge in communicating with students is simply getting them
to engage in that communication. In a time when the words “you’ve got
mail” just don’t have the same allure as they used to, and financial aid offices are being
asked to do more with less, it is critical that every option is explored to
find a timely and efficient way to reach students.
You’re invited to a free upcoming webinar, Developing
a Social Media Program That Delivers: Practitioner Insights on Social Media Use
within the Financial Aid Office, hosted by
Inceptia. An overview of Millennial insights and social media trends will be
provided by brand idea company, Agent; then, practitioners in the field will
delve into assessing, developing, and maintaining an effective and innovative
communication strategy. Join Melissa Niksic, Loyola University, Lenna Sliney,
(formerly at) Rutgers University, and Justin Chase Brown, University of
Missouri, as they discuss how incorporating social media, web, mobile, e-mail,
video, digital, and even print elements into your communication flow can
effectively engage students with a well-planned social media approach.
This webinar will provide fantastic insight
into the special considerations necessary to build a successful social media
plan, including real examples of how this medium has contributed to thoughtful
and, surprisingly, personal interactions with students.
During this informative and lively one-hour
session, you will:
- Get a meaningful
picture of Millennials in order to uncover actionable insights for student
engagement.
- Hear how three
financial aid offices have developed and executed effective, multi-tiered
communication strategies at their institutions.
- Get tips on creating
quality content that is meaningful to students.
- Find out how to
measure the results of your efforts.
- And more!
The webinar, “Developing a Social Media
Program That Delivers: Practitioner Insights on Social Media Use within the
Financial Aid Office,” will take place on Tuesday, October 21 @ 3:00 p.m. (ET)
/ 2:00 p.m. (CT). To secure your spot, register today at http://tinyurl.com/k7uowur. Plus, you can join the conversation by live-tweeting and sending
questions in advance or during the webinar to #FAchat. You won’t want to miss
it!
