Tuesday, September 30, 2014

Developing a Social Media Program That Delivers

by Carissa Uhlman, Vice President of Student Success, Inceptia


As any Financial Aid professional will tell you, an ongoing challenge in communicating with students is simply getting them to engage in that communication. In a time when the words “you’ve got mail” just don’t have the same allure as they used to, and financial aid offices are being asked to do more with less, it is critical that every option is explored to find a timely and efficient way to reach students.

You’re invited to a free upcoming webinar, Developing a Social Media Program That Delivers: Practitioner Insights on Social Media Use within the Financial Aid Office, hosted by Inceptia. An overview of Millennial insights and social media trends will be provided by brand idea company, Agent; then, practitioners in the field will delve into assessing, developing, and maintaining an effective and innovative communication strategy. Join Melissa Niksic, Loyola University, Lenna Sliney, (formerly at) Rutgers University, and Justin Chase Brown, University of Missouri, as they discuss how incorporating social media, web, mobile, e-mail, video, digital, and even print elements into your communication flow can effectively engage students with a well-planned social media approach. 

This webinar will provide fantastic insight into the special considerations necessary to build a successful social media plan, including real examples of how this medium has contributed to thoughtful and, surprisingly, personal interactions with students.

During this informative and lively one-hour session, you will:
  • Get a meaningful picture of Millennials in order to uncover actionable insights for student engagement.
  • Hear how three financial aid offices have developed and executed effective, multi-tiered communication strategies at their institutions.
  • Get tips on creating quality content that is meaningful to students.
  • Find out how to measure the results of your efforts.
  • And more!


The webinar, “Developing a Social Media Program That Delivers: Practitioner Insights on Social Media Use within the Financial Aid Office,” will take place on Tuesday, October 21 @ 3:00 p.m. (ET) / 2:00 p.m. (CT). To secure your spot, register today at http://tinyurl.com/k7uowur. Plus, you can join the conversation by live-tweeting and sending questions in advance or during the webinar to #FAchat. You won’t want to miss it!